That old line about 1/3 of all businesses failing in their first year?

Bullshit.

And guess what? 

The less-common-but-still-popular line about the number being even higher for small business owners like freelancers, consultants and coaches

Also: bullshit.

I'm Tiffany Markman, freelance copywriter and trainer, and here's what I believe:

  • If you're, objectively, a highly skilled specialist...
  • And you can keep your business's overheads relatively low...
  • And you're committed to operating like an absolute professional...
  • And you're in it to make serious money (not 'hobby' money)...
  • From a rock-solid, full-time business...


...then there's absolutely no reason you can't do exactly what I did...

What did I do?

I left my job, went solo and doubled my salary in three months...

Tiffany, circa 2005. How's that happy, freshly freelancing face?If I'm honest, this was way back in 2005.

I was 24 years old, had boundless energy, was burdened with no major expenses, and worked all of the hours there are in the day - and night. 

But there was no Internet worth speaking of back then, the world was a slower-moving place, and 'Zoom' still meant going fast in your car.

So: Can you do what I did, even if you're older than I was, maybe a bit tired, perhaps overwhelmed by how much flipping money it now takes to live in the world, and possibly unwilling or unable to work 10 hours a day? 

YES. YOU CAN.

It might not take you three months, but you can do it. And you can get most of the tough stuff sorted in 6 weeks. I know because I've seen so many of my students do it. (You'll hear from some of them a bit later.) 

Here's what you need to know now:

I have built an absolutely gorgeous freelance business... 

  • That makes me happy to get out of bed most mornings - even though I'm not really a morning person... 
  • That gives our small family (and our large circle of dependents) what it needs, and plenty more...
  • That allows me to attend school plays and swimming galas and "your-child-bit-someone" last-minuters...
  • That has me driving my 4th (fully paid for!) BMW - which matters if you aspire to a luxury car...
  • That has survived two major global recessions so far...
  • And that won me 'Freelance Copywriter of the Year 2020' in The Corporate LiveWire Prestige Awards...
  • All while turning over significantly more than a million Rand a year - even during a global pandemic... 


And they said a Bachelor of Arts degree was worth bugger-all! Ha, I say. Ha! 

Does this sort of life sound good to you?

Let's talk about you.

I'm thinking that - because you're still here with me - you want to be a successful, in-demand freelancer with a reliable pipeline of high-paying clients, control over your time, certainty about the value you add, and all-important income security. Buuut, if you're like me when I started, and anything like the many, many freelancers I've trained in my life so far, you're probably also...

  • Lacking confidence when you promote your business or skills to clients?

  • Not getting paid what you're worth or earning enough to make a serious living?

  • Battling to manage your clients, projects, time, and the all-consuming admin?

  • Feeling frazzled, unfocused and reactive, from being pulled in too many directions?

I believe I can help you with all that.

PROVIDED YOU'RE A COPYWRITER, DESIGNER, MARKETER, STRATEGIST, COACH, CONSULTANT, OR SPECIALIST CREATIVE...

And importantly, provided your idea of success ISN'T Upwork, Elance, Fiverr, or one of the many other bottomless pits of low rates, difficult clients, damaged self-esteem and entirely absent control over your own working life. 

Cool? 

"But, Tiffany!" I hear you say, "It's crazy to think I can charge R20k for a piece of work, when a random on Upwork will do it for R200!"

Yes, I know. It FEELS crazy. I get it. 

There's always someone willing to do it cheaper, and there always will be. 

But what if you just took yourself out of the race to the bottom?

Imagine this instead.

  • What if you were so clear on your niche that you found it easier to talk about and promote your services?

  • What if you learned how to market yourself so you could compete on the value you provide, not your hourly rate?

  • What if you could attract clients willing to pay *what you charge* because you're the best person for the job?

  • What if you understood how to negotiate, how to have tough conversations and how to manage clients optimally?

  • What if you knew how to put the systems in place to run a well-organised and efficient business?

  • And what if you could manage your time in the most productive ways possible, without getting overwhelmed or burning out?

So who the hell am I?

Are you thinking, “Okay, you make sense, lady. But why should I listen to you?”

Tiffany Markman

Head Coach

If you’ve never heard of me – which you might not have, because the world's a big place and I’m a small fish – here’s what you need to know. I'm Tiffany Markman (Google me ;). Since 2005, I've run a successful freelance copywriting and training business. I've worked for 400+ brands in over 13 countries and trained 10,000+ people. I know my stuff. And I'm really good at teaching it to others. I believe that, if you want to know how to be a successful freelancer, you should talk to someone who's done it themselves and who's in it for the long haul. Someone who's seen their students build top businesses and make amazing money doing work they love. That's me. You should also know that I like my coffee strong and black, my paragraphing short and tight, and my apostrophes in all the right places.

What will you get from my programme?

Here's the whole curriculum. Split into weeks for you.

  • 1

    Week 0: Introduction

  • 2

    Week 1: Know Thyself

  • 3

    Week 2: Know Thy Basics

    • 2.0 The Week 2 Preamble

    • 2.0.1 EXTRA! Pandemic Survival Vid ('20)

    • 2.1 How to draft your 'pick-up line'

    • 2.2 Deciding on naming & branding

      FREE PREVIEW
    • 2.3 How to set your freelance rates

    • 2.4 Finalising your Ts & Cs

    • 2.5 How to draw up a rate card

    • 2.6 Retainer and 'anchor' clients

    • JUST ONE LAST THING (AND A FAVOUR)

  • 4

    Week 3: Know Thy Client

    • 3.0 The Week 3 Preamble

    • 3.1 Client segments & client personas

    • 3.2 How to conduct client research

    • 3.3 How to mine for prospects

    • 3.4 How to craft your sales pitch

    • 3.5 How to attract big-money clients

    • JUST ONE LAST THING > A CLICK

  • 5

    Week 4: Know Thy Systems

    • 4.0 The Week 4 Preamble

    • 4.1 The experts vs the beginners

    • 4.2 How to streamline your admin

    • 4.3 Tackling the time-keeping

    • 4.4 How to manage your books & tax

    • 4.5 Choosing a business model

    • 4.6 Selling, self-promotion & portfolios

    • 4.7 Creating a recognisable brand

    • JUST ONE LAST THING > A CLICK

  • 6

    Week 5: Manage Thy Client

    • 5.0 The Week 5 Preamble

    • 5.1. How to take a really good brief

    • 5.2 How to decide on project scope

    • 5.3 How (and when!) to negotiate on rates

    • 5.4 Tough conversations, tough clients

    • 5.5 How to ACTUALLY GET PAID

    • YOUR CERTIFICATE - WOOHOO!

  • 7

    BONUSES! Get 'em here!

    • Bonus 1: Tips on signing contracts

    • Bonus 2: My two standard NDAs (Editable downloads)

    • Bonus 3: The "discovery call"

    • Bonus 4: Phrases all freelancers should learn

    • Bonus 5: Personal finance for freelancers

    • Bonus 6: When to walk away

Heard enough?

Ready to make the change?

"Can't I do it on my own?"

Nope. And I'll tell you why not.

Your skills and talents aren't what's holding you back. It's the little stuff. 

The worrying and overthinking. The second-guessing. The anxieties around money and negotiation. The gaps in your 'tough conversations' arsenal. 

It's the fear of selling. The discomfort with shameless self-promotion. The inability to build a pipeline of eager clients who come to you, and pay what you charge.

April Maguire in Business Know How says the top problems all freelancers report relate largely to uncertainty:

  • Vague client requests
  • Unreliable clients
  • Poor client communication
  • Charging too little
  • Late payment 
  • Trouble securing payment


Guess who knows how to give you more certainty about these things, so you make more money, have more freedom and build something sustainable? 

I do. 

I mean, if I teach a course on freelancing and my only success story is myself, I'm no expert. There could be a ton of reasons for my success - ranging from timing to privilege - and I need to replicate my magic for the many others who are not me.

So here are other people I’ve actually helped, in just the last few months:

Testimonials

These are actual people who took the risk, invested in themselves, and got great ROI for their businesses as a result.

“My biggest Aha! Moment was when I realised that rejection from a client is not a reflection of me. I feel more confident and empowered about what I offer and whether I can actually DO freelance work. I used Tiffany’s templates to get to the specifics of what would make me and my skills valuable and unique. And I think I can “sell myself” without a sense of impostor syndrome. Tiffany is brilliant! Funny, to the point, attentive. Rockstar Freelancing is a perfect mix of engaging, fun, user-friendly and also incredibly enriching, relevant and empowering.”

Annie Janse Van Vuuren, New Zealand

“It blew my mind when I was able to pull together many of the pieces of this puzzle called freelancing. I found something of value in every single lesson. I especially liked the insights from Week 1, like Impostor Syndrome and working on my niche, as well as working on important documents and contracts during Week 2. Week 5 gave me great insights into potential clients and the Bonus section had cool content. Tiffany responded quickly to my comments or questions and gave me excellent feedback. I like her approach and no-nonsense outlook on all things freelancing.”

Fred Beunink, Pretoria, South Africa

“Attention freelancer! If you don’t want to die broke and alone, do Tiffany Markman’s Rockstar Freelancing course. That is all.”

Megan D'Arcy, Johannesburg

“I expected a very practical look at freelancing, such as setting things up, marketing avenues, choosing rates... The course exceeded those expectations. I have used so much of what I learned to improve what I offer my clients, as well as how I operate for my own wellbeing. I take myself more seriously, and others take me seriously too. I learned about impostor syndrome, and how it was holding me back, so I was able to identify my actual worth and realise that companies will pay for it, if I am the right fit for them. ”

Kirsty Coetzee, Johannesburg

“When I was umming and ahhing about leaving my full-time job to start my own business, Tiffany was the push I needed. At the risk of sounding incredibly cheesy, she was a guiding light who made me feel so brave - like I could accomplish anything. In an industry that's rife with 'Impostor Complex', to have someone around you who can boost your self-confidence is a game-changer. I'll never be able to thank her enough. - Kayli Vee Levitan, freelancer, Cape Town ”

Kayli Vee Levitan, Cape Town

“Tiffany is like a cracker – you know what to expect, but what you get is always a good surprise. (Note: She's like the expensive crackers, not the crappy paper-hat-and-tweezer kind.) Tiffany’s freelance programme helped to mitigate some of my “impostor syndrome”, and made me more confident in how to position my pricing and my brand. I also had more tools in my arsenal that proved my thinking wasn’t a thumb-suck and that my costings were validated, industry-related, and experience-related. ”

Tami Struwig, Johannesburg

“Tiffany Markman's freelancing course is insightful, useful and game-changing. She is generous with info, tips and tricks, so you end up with practical advice that you can implement immediately. The biggest outcome for me was learning how to develop my pipeline of clients and work!”

Tarryn Giebelmann, Johannesburg

Why am I so sure this is what you need?

Because I know why many freelancers fail...

And I've designed this course so you won't be one of them. 

  • You'll get 100% of my shareable knowledge. 
  • I’ll tell you what I do, what I say, how I work. 
  • I'll share what I read and who I follow. 
  • You'll get all the good stuff; none of the bullshit. 
  • Just a well-structured, manageable programme. 
  • Just good advice, tips, techniques and how-tos.
  • Things you can apply daily, as you go. 


I'm so sure this is what you need because this is the course your business has been waiting for. It's a skills-based programme, because you're a skilled person. 

One thing I know for sure is that, today, people don't take an online course to LEARN. They - or rather, you - take an online course to achieve results.

So I'm not going to help you to get a diploma in freelancing. I'm going to make you a better freelancer, and hold your hand the whole time. Finish and klaar.

What does it cost?

Enroll today for just $297. All in. And you get 6-12 weeks of me, 38 lessons, 6 bonuses (and counting), and more. Come get it while it's hot.

Bonuses

But wait! There's more. Because two of the things that scare the pants off most freelancers are a) the legal stuff and b) what to say on that first call with a would-be client. The fine print *terrified* me when I started. So I paid for good legal advice initially, and then married the son of a lawyer and got my divine father-in-law to handle everything else for me. Here, in the bonuses, is where you'll find the really important extra info you need so you don’t trip up when the time comes. P.S. Since I launched this course, I've added another three GLORIOUS bonuses. You're welcome.

  • Bonus 1: Tips for signing contracts

    worth $200

    Know your basic intellectual property rights, the building blocks of a non-disclosure agreement, must-understand contract terms, and big ol' red flags. Because not knowing makes you seem (and feel) clueless or careless. Not a good look.

  • Bonus 2: Standard non-disclosure agreements

    worth $250 each x 2

    Here I share 2 versions of the non-disclosure agreements (NDAs) I rely on: one in which you are the receiving party and getting confidential info, and one in which you are the disclosing party and sharing your IP. Either way, you're protected.

  • Bonus 3: The discovery call

    worth $300

    Here I guide you through your first all-important phone or virtual call with a prospect, where you learn more about what they need. It’s also your chance to uncover unspoken objections and address them, before the really serious part: the wrap-up.

Here’s a reminder of what you get...

(By paying once. No monthly fees. No hidden up-sells.)

  • Rockstar programme

    The course itself… That's 38 lessons PLUS a growing list of bonuses.

  • Accountability tasks

    Discussion boards, mini assignments, and quick-win challenges

  • Live Q&A webinars

    Access to me via live webinars as they happen, and via email always

Still wondering if this is for you?

Unlike so many of the courses out there, Rockstar Freelancing can be enjoyed in less time per day than it takes to watch a West Wing re-run. 

And in this time, you'll get freelancing gems you can begin applying immediately.  Like, every day. You don't need to wait til the end. 

Speaking of gems, here’s some of the things I'm going to share with you (because these are things freelancers most commonly ask me): 

  • How to get (big) clients, consistently
  • How to build a sustainable pipeline
  • How to juggle client management, admin and doing the work
  • How to be taken as seriously as any business
  • How to achieve balance and productivity
  • How to navigate the peaks and troughs - financial and mental!
  • How to work for people who respect what you offer 
  • How to choose the kind of work you do


You should know that my material is based on REAL LIFE, so it's updated all the time. I'm not one of those coaches who plugs the same tired course, talk and book year after year, occasionally changing pics, fonts and logos to make 'em look fresh. 

I'm in it. Neck-deep. 

And I'm completely committed to growing and evolving my methods, approaches, strategies, and tactics for what’s going on in my business and in the world. 

So... COME WITH ME.

And what if it's not for you?

Yep, there's a Satisfaction Guarantee.

Rockstar Freelancing is 100% RISK-FREE.

If you feel you didn't get the value you expected from my training material, email me after month #1, show me you actually did the work, and I will happily refund you in full. 

IN. FULL.

Here's the best part:

If you think there's even a small chance that Rockstar Freelancing can change things for you and for your freelance business, you should enroll today. 

Because you can try it out for a full 30 days. No guesswork. No hopin' and wishin'. Use it, and see for yourself. 

If it works, your freelancing life will be forever changed. And if it doesn't, you'll get your money back.

Ready to take your freelancing to the next level?

Enroll in this life-changing programme now. Get yourself set up for success. And let's rockstarify your business!